Yogi govt turns investment into mission mode operation with dedicated strategy for every lead

• Every investment lead being closely monitored under account management approach
• Invest UP takes charge of investment management, Relationship Managers assigned to each investor
• CM Yogi’s policy ensures investments translate into real on-ground projects 

Lucknow News: In a bold and progressive move, the Uttar Pradesh government is transforming its approach to investment management by adopting a corporate-style account management model. Moving beyond simply collecting investment leads, the state is now focused on converting every potential lead into a concrete investment through a dedicated, mission-driven system.

Under this model, each investment lead is closely monitored with a “monitoring-first” approach, ensuring continuous engagement, personalized support, and speedy facilitation. The new system prioritizes one-on-one connectivity with investors, aiming to address their needs promptly and provide a seamless investment experience.

Chief Minister Yogi Adityanath has made it clear that investment should not be limited to big announcements—it must result in real, visible development on the ground. In line with this vision, the state's nodal agency for investment, Invest UP, has developed a new strategy using an account management approach.

Under this approach, each investment lead is closely monitored. A special team has been formed to handle leads received from Invest India, and a dedicated relationship manager has been assigned to every investment lead. These managers are responsible for tracking the lead’s progress, understanding challenges, and ensuring smooth implementation. 

For investment proposals above Rs 100 crore, top officials like the CEO or ACEO of Invest UP are personally overseeing the process. For proposals under Rs 100 crore, district-level officers (GM-DICs) and Udyami Mitras are in charge of monitoring.

To bring in more investors, the government is working with a multi-layered strategy. Personal account managers have been assigned to 814 companies from the Fortune India 1000, Fortune 500 India, and Next 500 lists.

Additionally, under the China Plus One strategy, the administration has reached out to companies from the USA (31 companies), Germany (17), Japan (21), China (14), France, Switzerland, Denmark, the UK, and Spain. Direct communication is also being established with these companies through Indian embassies in those countries to promote foreign direct investment (FDI).

Under the Government of India’s Production Linked Incentive (PLI) scheme, 70 out of the 574 approved projects are currently active in Uttar Pradesh, especially in sectors like electronics, mobile manufacturing, textiles, and food processing. These projects are moving quickly and helping generate new employment and industrial growth in the state. To further boost manufacturing, the state has set a target of issuing 10 Letters of Comfort (LOC) every month to assure investors of policy clarity and government commitment.

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